• Ayatalla Eweis:
    Creative Designer & Marketing Manager
    • Work Experience
      • Communications and Marketing Manager
        New Alternatives For Children
        04/2024 - Present
        • Enhanced user experience through updates to the organization's website, achieving a 25% increase in visitor engagement by optimizing layouts and improving user flow.
        • Designed and distributed branded materials (brochures, event materials) across platforms, which increased brand awareness by 15% and event engagement by 20%.
        • Developed and enforced design standards for the organization's digital and print materials, maintaining visual consistency and brand recognition.
        • Implemented a cross-functional design system for internal updates and reporting materials, which improved donor communication and employee engagement by 30%.
        • Reduced vendor costs by 10% through contract negotiation and strategic partnerships, driving a consistent visual language across all external materials.
        • Managed marketing and design efforts for annual fundraising gala, exceeding donation goals by $500K and raising a total of $2.8M.
      • Creative Designer Consultant
        SubSuite
        01/2024 - 08/2024
        • Created and refined brand guidelines and systematized design elements, enhancing brand loyalty by 30%.
        • Collaborated on web development for optimized layouts across devices, increasing website engagement by 20% and customer satisfaction by 10%.
        • Developed scalable design frameworks for digital assets and templates, driving brand consistency across web and mobile platforms.
      • Creative Director/Graphic Designer
        The Freedom Initiative
        08/2022 - 01/2024
        • Utilized email and digital marketing to drive engagement on mobile, resulting in a 40% improvement in email campaign reach and response.
        • Developed 100 multi-platform design templates for campaign materials, resulting in a $250K cost reduction and a 41% ROI.
        • Implemented mobile-friendly interaction patterns and collaborated closely with developers to improve mobile experience, increasing campaign engagement by 50%.
        • Conducted interviews in collaboration with a videographer, producing compelling videos that showcased a 120% increase in engagement and effectively communicated key messages.
        • Led a team of designers and videographers, increasing brand awareness by 20% and engagement by 50% in 3 months.
      • UX/UI Designer
        Freelance Non-Profit Consultant
        01/2021 - Present
        • Designed responsive web and mobile experiences for 15 nonprofit clients, improving brand awareness by 50% and social media engagement by 20%.
        • Built mobile-first designs using Adobe XD and Figma, enhancing user experience and accessibility across devices.
        • Implemented branding and UX/UI guidelines that resulted in a 40% increase in customer loyalty.
      • Art Director/Graphic Designer
        Silent Confidence
        03/2021 - 08/2022
        • Monitored digital media analytics, providing monthly insights to stakeholders, resulting in a 50% increase in engagement and a 20% increase in brand awareness in 4 months.
        • Collaborated with team to create 50 infographics for financial presentations, resulting in a 60% increase in client engagement and 30% increase in revenue.
        • Managed a team of designers and videographers to create innovative marketing and branding strategies, resulting in a 50% increase in user engagement and customer loyalty.
      • Senior Creative Marketing Coordinator / Marketing Manager/Graphic Designer
        Fetouh Farms
        01/2012 - 09/2020
        • Oversaw 75 digital marketing campaigns up to 250K budgets, managed all pre- and post-production phases, and drove annual revenue from $1.5M to $7M in four years.
        • Developed and implemented a new market strategy in a fast-paced environment, resulting in a $5.4M increase in revenue and the successful launch of 8 new products in the first year.
        • Developed and executed unique advertising strategies that differentiated our brand from competitors, resulting in a 50% increase in customer engagement.
        • Led brainstorming and ideation sessions, generating new ideas for campaigns that drove 50M+ views and increased brand awareness including social media platforms by 20%.
    • Professional Skills
      • Advertisement
      • UX
      • Creative Concept
      • Email Marketing
      • Layout Design
      • Art Direction
      • UI
      • Creative Asset
      • Events Management
      • Leadership
      • Attention To Detail
      • Campaign Strategies
      • Design Skills
      • Social Media Management
      • Mailchimp
      • Brainstorming
      • Communication Skills
      • Digital Ad Design
      • Industry Trends
      • Project Management
      • Multitasking
      • Content Creation
      • Digital Marketing
      • Internet Marketing
      • Time Management
      • Brand Management
      • Creative Brief Designs
      • Print Design
      • Video Production
      • Typography
    • Software Proficiency
      • Adobe Creative Suite
        • Adobe After Effects
        • Adobe InDesign
        • Adobe Express
        • Adobe Premiere Pro
        • Adobe Illustrator
        • Adobe Photoshop
      • Figma
      • Sketch
      • WordPress
      • Asana
      • Canva
      • HubSpot
      • Tableau